Keyword research
We find what your customers actually type when they look for what you do, and plan your pages around those searches.
SEO for Windsor businesses
Local SEO for Windsor and Essex County businesses: finding what your customers type into Google, and earning your place when they do. Our SEO service can be added on to your website, for businesses that want more people to find them.
What SEO includes
Here's where your business can show up when a customer searches, and the work behind each spot.
AI search optimization
Clear answers and consistent details, so your business can be mentioned in the AI-written answers at the top of Google and in tools like ChatGPT.
Local SEO and Google Maps
Your Google Business Profile set up or tidied, so you show up on Maps with accurate details when people search nearby.
On-page and technical fixes
Website SEO optimization means getting the details right on every page. We tune your page titles, headings, content and structured data so Google understands exactly what you offer and where.
Your Google Business Profile
When someone nearby searches for what you do, the map and the business listings appear before any website. We set up your profile or tidy up the one you already have.
Photos
Fresh photos that show off your business at its best.
Categories and services
The right categories, with everything you offer.
Reviews
Your review link, and when to send it.
Location and service areas
Pinned correctly on the map.
Hours
So your customers know when to get in touch.
Website
Linked, so customers can go straight to your site.
Description
What you do, and why customers should pick you.
How SEO builds on your website
Every site starts with the basics. The SEO foundation and ongoing SEO are separate services on top, so you only pay for them if they suit your business.
- Every site we build
The search basics
Fast, works on any screen, with a sitemap, clear page titles and descriptions, and sensible headings, so search engines can read it from day one.
- One-time
The SEO foundation
The keyword research, fixes, profile and AI search work described above, done once. This is the small business SEO that earns you a place in the searches worth winning.
- Each month
Ongoing SEO
Search doesn't stand still. Competitors improve, rankings shift and AI answers change which businesses they mention. Once your foundation is in place, we keep building on it, so the ground you've gained grows instead of slipping away.
How we report progress
Search work shouldn't be a black box. At launch you get a written report in plain English that records what was done and why, and sets out what we'd recommend doing next.
Questions about SEO
Something else on your mind?
Email us and you'll get a straight answer.
Do I need a Google Business Profile if I have a website?
If you serve local customers, yes. Your profile is what appears on Google Maps and beside local results, and your website is where it sends people. The two work together.
I already have a Google Business Profile. Can you work with it?
Yes. If you already have a Google Business Profile, we will tidy it up instead of making a new one, so you keep your reviews and history.
What are SEO and AI search optimization?
SEO (search engine optimization) helps your pages show up in Google results. AI search optimization helps your business get mentioned in the AI-written answers that now appear at the top of Google and in tools like ChatGPT. Both start with a clear, fast, well-structured site, which is how we build every one.
What's in the launch report?
It explains the work we did, including the keywords we targeted and why we made the choices we did, and then lays out recommended next steps, from simple things like asking happy customers for reviews to bigger pieces of work. You can work through them on your own, or bring us in to help with as much or as little as you like.
Is SEO a one-off job or an ongoing one?
Ongoing, ideally, because search keeps changing. Every site we build comes with the search basics. The SEO foundation is extra work on top of search basics that sets you up to rank, and ongoing SEO builds on it each month so you keep climbing instead of slipping back. You can stop after the foundation, but SEO does the most for you when it keeps going.